The Coca-Cola Company exists to benefit and refresh everyone it touches. Founded in 1886, Coca-Cola is the world's leading manufacturer and marketer. Coca-Cola is proud to partner with The Mall at Johnson City in Coca-Cola Earning for Learning.

East Tennessee State University is the area's only comprehensive university. Founded in 1911, ETSU offers students over 200 undergraduate and graduate programs with several unique programs including bluegrass music, storytelling and digital media. For students interested in the health sciences, ETSU includes the Quillen-Dishner College of Medicine, the College of Nursing and the College of Pharmacy. Music to medicine - arts to accountancy - ETSU challenges you academically while offering you a mountain lifestyle where you can earn credit for skiing, river rafting and mountain biking. It's all here at ETSU.

Friendship Hyundai: We're dealin'! Friendship Hyundai, a factory-authorized Hyundai dealer located in Bristol, TN, is a proud sponsor of Magical Night of Giving.

Mauk's of Jonesborough provides the most comfortable seating in the world with the best price in the U.S.A. Mauk's is the proud sponsor of the hospitality centers.

Milligan College, a nationally recognized Christian liberal arts college preparing servant-leaders in more than two-dozen academic programs, is a proud partner of the hospitality centers.

Milligan's vision is to change lives and shape culture through a commitment to Christian leadership.

WJHL Newschannel 11, the Tri-Cities news source, is a proud partner of Magical Night of Giving, hospitality centers and Coca-Cola Earning for Learning.

96.9 WXBQ "The Rabbit Station" is a proud partner of Magical Night of Giving, Cash for your Cause, Coca-Cola Earning for Learning and Guest Services strollers.

Z Rock 99.3, the Tri-Cities new alternative rock station, is a proud partner of Magical Night of Giving and Guest Services strollers.